Netflix appears to be covertly positioning itself as a reside TV powerhouse

Abstract

Netflix’s debut episode of WWE Uncooked attracted 4.9 million viewers globally.
The platform not too long ago hosted Jake Paul vs Mike Tyson and NFL Christmas Day, each record-breaking occasions for the streaming large.
Netflix’s growth into reside occasions consists of extra upcoming weekly WWE exhibits, the Display Actors Guild Awards, and the FIFA Girls’s World Cup in 2027 and 2031.

Netflix’s efforts to stream extra live sporting events on its platform look like paying off.

The streaming large’s debut episode of WWE Uncooked began sturdy, attracting greater than 4.9 million viewers worldwide. In line with VideoAMP, 2.6 million households within the US tuned into the occasion. That is 116 p.c greater than the 1.2 million US households who tuned into Uncooked on linear TV in 2024, and the best of any WWE Uncooked broadcast previously 5 years.

The debut episode of Uncooked wasn’t simply attracting consideration on Netflix both. On X, when the episode debuted, #WWERaw was the primary trending subject within the US, Brazil, Australia, and the UK. All that is excellent news for Netflix, who agreed to a $5 billion deal to stream WWE’s flagship Uncooked program for the following decade.

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Netflix

Netflix is a worldwide streaming service providing on-demand entry to films, TV exhibits, documentaries, and unique content material. Based in 1997 as a DVD rental service, it transitioned to streaming in 2007 and now operates in over 190 nations.

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Associated

Netflix scores another big sporting event for its platform

Netflix will probably be solely streaming the FIFA Girls’s World Cup in 2027 and 2031.

Netflix’s reside occasions are displaying indicators of enchancment

Extra reside sporting occasions are coming to the platform

Final 12 months, Netflix made its first vital foray into reside sporting occasions by internet hosting the Mike Tyson vs. Jake Paul boxing match. Whereas the battle attracted record viewership numbers, it was additionally tormented by a myriad of technical points, akin to individuals’s stream consistently buffering or not loading in any respect. Fortunately, with the debut episode of Uncooked, Netflix appears to have prevented any main technical points.

Netflix additionally not too long ago streamed the NFL Christmas Day sport reside on its platform, which attracted over 30 million global viewers, making it “Netflix’s most-watched Christmas Day ever within the US.” Netflix is working to broaden its reside sports activities choices as properly, not too long ago signing a deal to stream the FIFA Women’s World Cup in 2027 and 2031 solely on Netflix within the US.

Along with upcoming weekly WWE live events, Netflix will probably be streaming the Display Actors Guild Awards on February 23. To date, Netflix’s foray into reside sporting occasions is working in its favor. Contemplating the platform has greater than 282 million subscribers, that is a big potential viewers for any occasion.